Mcdonald s And The Marketing Process - 1706 Words

McDonald’s is one of the best known brands worldwide. This report will explain how McDonald’s aims to continually build its brand by listening to its customers, whilst also identifying the various stages in the marketing process. The report will also examine and explain the reason for McDonald s penetrating the Indian market and the how the opportunity became available. The strategy and rationalised steps undertaken to achieve the best possible outcome based on location, menu, competition, pricing, developing a supply chain, etc, and how the strategy has grown and changed over a period of time. Also covering how this strategy has provided a growing income whilst also resulting in various complications and challenges. The challenges†¦show more content†¦In Mumbai, McDonald’s was managed by Amit Jatia, operating under the western region. Delhi McDonald’s was chosen to be managed by Vikram Bakshi operating the northern region McDonald’s. With more than five thousand ethnic communities represented, India has a very diverse population. Each religion and subregion in India has distinct food traditions and preferences. McDonald’s discovered early on that Indian consumers typically maintain their distinct food habits even after migrating to different parts of the country. To begin with McDonald’s faced two challenges when penetrating the Indian market; (1) attempting to avoid hurting or insulting religious sensibilities of Indian consumers; and (2) avoiding political confrontation with Indian government and political activists. McDonald’s was able to identify these problems within their research as an incident occurred when KFC entered the Indian market. Political activists created trouble for foreign-based fast food chains one being KFC in 1996, just before McDonald’s penetrated the Indian market. McDonald’s took a series of political correct strategies to deal with the initial challenges of the Indian market. Since India’s majority Hindus, found to be 80%, revere cows as sacred and 150 million Indian Muslims do not eat pork, beef and pork have been taken off the menu from the beginning. Instead, Mcdonald’s introduced a mutton-based burger. Approximately 75% of the menu

Reflections on a 12-Step Group Meeting Essays - 831 Words

This essay is a reflection on my observation of how a group interacts with each other. The 12-step meeting I attended was Overeater’s Anonymous (OA). OA uses the same Twelve Steps and Twelve Traditions as Alcoholics Anonymous, the words are changed from â€Å"alcoholic† to â€Å"compulsive overeater†. The meeting I went to had seven people in attendance even with this small of a group it was definitely a diverse group. All seven attendees were women whose ages ranged from a young college student to an elderly homemaker, there was a middle age professional (just left the office type), and a good old ranch gal boot wearing, hair in a braid ranch women. I was a bit nervous about being there but someone patted the seat next to herself and I†¦show more content†¦I thought this was extremely tight control for a small group meeting. However, in looking at the individual roles I can see that this member may be the complainer of the group. She did not have any power in the group, and I was about to find out she did not conform to the groups expected behavior. At this point in the meeting two different group members read the teaching and then Mary, the leader asked if anyone would like to share an experience. Mary looked at the group complainer and said please confine your sharing to the disease of compulsive overeating, rather than the events of the day or week. If anyone is having difficulties please speak to your sponsor or other members after the meeting. How a member shares is one norm for this group, sharing is timed and sharing needs to reflect hope or how the member used the program to overcome a difficulty. In an effort to create an atmosphere of sharing there is absolutely no feedback, cross talk or advice given during share time; this group norm is called a conscious. Mary, the leader stated the chair for each meeting had the discretion to let another member know if she was off topic or was speaking to long. Our group complainer wanted to share first; I almost heard a cohesive group sigh. This member started her share tim e with what was foremost on her mind, changing the meeting time to 7:30! The young college girl asked if she could share at this point. As the young college girl began sharingShow MoreRelatedGroup Work Therapy ( Gwt ), Al Anon And Alcoholics Anonymous ( Aa )1457 Words   |  6 Pagesthis reflection, the chosen groups that were observed were Group Work Therapy (GWT), Al-Anon and Alcoholics Anonymous (AA). GWT is a course that covers the basic fundamental of group practice and direction as well as procedure and systems regularly used to facilitate group therapy discussions. This is an online course that meet on a regular basis, there has been two scheduled live sessions, one on 9/6 and 10/18, that were observed for this reflection. There are 13 participates in the group, someRead MoreAlcoholics Anonymous : A History, Its Implications And The Meeting1531 Words   |  7 PagesAlcoholics Anonymous: A History, its Implications and the Meeting Support groups, how well do support groups actually benefit individuals and how are these support groups incorporated so that the techniques can actually assist someone? In researching this particular topic of Alcoholic Anonymous the results indicated that there is a diversity of AA groups. Although they all have the same objective there are variations in methods and techniques which are implemented to be able to infiltrate theRead MoreProject Retrospective : A Powerful Tool For Organizational Learning And Future Projects1492 Words   |  6 Pagesreview after the completion of the project. Evidence based timeline retrospective (EBTR) method is the best way to improve the future projects. Subjective opinion and biased memories can lead to wrong conclusions which in turn make wrong decision in meeting for the future projects. In this report different research study on retrospective review has been highlighted. The features of evidence based retrospective review has been analysed with the help of two case studies. Read MoreReflection Paper On Mutual Help Group706 Words   |  3 PagesReflection of Heroin Anonymous Meeting and Role of Mutual Self Help Groups As a member of AA, I wanted to use this assignment to gather deeper insight into another 12-Step or Mutual Help Group in my area. This is something that I have been wanting to do, not just for personal reasons, but also professional reasons, in order to build my list of available and varied options for the individuals I work with who struggle with substance use disorders. I have experienced NA in the past, and I have alsoRead MoreThe Ten Steps Of Narcotics Anonymous1437 Words   |  6 Pagesrehabcenter.net - What are the Twelve Steps of Narcotics Anonymous? If you are suffering from a drug addiction, you ve likely heard of groups like Narcotics Anonymous and their dedication to the 12-step process. However, few people really understand what these 12-steps entail and how they can be used to overcome addiction. Understanding them can help you decide whether this process is right for you. What Is Narcotics Anonymous? Narcotics Anonymous or NA is something of a sister program to AlcoholicsRead MoreThe Importance Of A Counseling Student Studying Chemical Dependency957 Words   |  4 Pageswas assigned to attend two 12-step meetings to better understand the 12-step process. I attended two Alcoholics Anonymous (AA) meetings at the Episcopal Church in Starkville; MS. AA is a worldwide fellowship of alcoholic men and women who are banded together to solve their common problems and to help fellow sufferers in recovery from alcoholism. These particular Alcoholics Anonymous meeting opened with a serenity prayer, a reading of the AA preamble, a daily reflection, and various other readingsRead MoreGlobus Report1493 Words   |  6 PagesGLOBUS REFLECTION The task and the Standards The objective of this Globus game is to run a company in the real environment which is we will compete with other companies. On this simulation I am becoming co-manager of a camera industry. All of the company have two products in the market which is Entry level camera and multi featured camera. And the market area is divided into 4 region which is : 1.North America 2. Europe-Africa 3. Asia Pacific 4. Latin America. One group have 3 membersRead MoreEvaluation Of The Minnesota Model1375 Words   |  6 PagesMinnesota Model The Minnesota Model is primarily an inpatient treatment program similar to the 12-step model of Alcoholics Anonymous. Teams of professional therapists create individualized treatment programs lasting around a month to treat chemical dependencies and promote lifelong abstinence from drugs that clients are dependent on. It can also be an outpatient treatment in the form of self-help groups, where recovering addicts meet multiple times a week to evaluate and discuss their issues withRead MoreAn Outsider s Perspective On An Alcoholics Anonymous Meeting Essay1683 Words   |  7 PagesAnonymous Meeting I was given this assignment to do as an observation on an Alcoholics Anonymous Meeting and had to write a paper on what I have observed. I did not know if I could do this without feeling self-indulgence toward the members. After speaking to a member, I could not believe the sensation of listening to that person’s short history of battling Alcoholism. I m glad to be there to learn their negative and positive outcomes in their lives. Group Information I attended a meeting of AlcoholicsRead MoreProject Benefits Of Nike And Our Mission982 Words   |  4 Pages000 †¢ It’s been prioritized for valuable things first †¢ 15% of the budget is reserved for miscellaneous expenses Deadlines: †¢ Timeline of the project is 1-12-2015 to 10-12-2015 †¢ All work will be completed before 28-11-2015 †¢ Feedback will be provided till 15-10-2015 Consider the plans before to check in details about the deadlines step by step for each action. Sign off approval: Name Signature date John Dexter Ted Project plan Project Plan 1. Background The background of this project

My Web Site Free Essays

3. SYSTEM REQUIREMENT STUDY The requirements gathering process is intensified and focused specifically on software. Software requirements analysis encompasses understanding the information domain for the software as well as required function, performance, behavior and interfacing. We will write a custom essay sample on My Web Site or any similar topic only for you Order Now Requirements for both the system and the software are documented and reviewed with the customer. 1. DESIGN Software design is a multi-step process that focuses on four distinct attributes of a program: data structure, software architecture, interface representation, and procedural details. The design process translates requirements into a representation of the software that can be assessed for quality before code generation begins. The design is documented and becomes part of the software configuration. 2. CODE GENERATION The design is translated into a machine – readable form. If design is performed in a detailed manner, code generation can be accomplished mechanistically. 3. TESTING The testing process focuses on the logical internals of the software, assuring that all statements have been tested, and on the functional externals i. e. onducting tests to uncover errors and ensure that defined input will produce actual results that agree with required results. 4. MAINTENANCE Software maintenance applies to following phases in the existing program: a. Change in software due to errors. b. Change in software because the software must be adapted to accommodate changes in its external environment. c. Change in software when the customer requires functional or perform ance enhancements. 1. USER CHARACTERISTICS Analyzing user characteristics is an important aspect of any project. It allows the team to clearly define and focus on who the end users are for the project. Also, it allows the team to check the progress of the project to ensure the team is still writing the product for the correct users. REGISTERED USER This user has to have at least WINDOWS 2000 OS and Internet browsing skills for administrating the system. 2. HARDWARE SOFTWARE REQUIREMENTS †¢ SERVER o Hardware Requirements: |Sr. No |Components |Description | |1 |Processor |P-4 2. GHz | |2 |Main Memory (RAM) |128 MB DDR | |3 |Hard Disk |40 GB | |4 |Others I/O Devices |15 â€Å" Color Monitor | |5 |LAN Card |100 MBPS | o Software Requirements: ? Microsoft . NET Framework 2. 0 ? Microsoft Internet Explorer 5. 0 ? Microsoft Internet information Services †¢ CLIENT o Hardware Requirements: Sr. No |Components |Description | |1 |Processor |P-4 2. 0 GHz | |2 |Main Memory (RAM) |128 MB DDR | |3 |Hard Disk |10 GB | |4 |Others I/O Devices |15 â€Å" Color Monitor | |5 |LAN Card |100 MBPS | Softwa re Requirements ? Internet Explorer 5. 0 3. CONSTRAINTS 1. Hardware Limitations †¢ The limitation of hardware is that there must be WINDOWS 98 OS or higher version and in no other version of WINDOWS OS this project cannot work. †¢ The other limitation is that there must be minimum 128 MB RAM (in client) PC without that the . NET framework 2005 can’t be installed and also the PC must have P-4 2. 0 GHz processor. 2. Software Limitations †¢ In this project . NET framework 2008 is used so it can’t work on . NET framework 2003. 3. Other Constraints †¢ The registered users have to do his/her login each time at a time of accessing the site. At a time more than one user can access the application. 4. Parallel Operation †¢ At a time more than one user can access the application. 5. High Order Language Requirement †¢ Front End: AJAX toolkit †¢ Back End: Internet Information Server (5. 0) 6. Safety Security Considerations †¢ If any user wa nts to access any information regarding the project then he/she has to login into the application using the password given to him/her. 7. Assumptions Dependencies †¢ Project will be designed to be maintainable in the future. †¢ Recovery and back-up services will be provided by system administrator. How to cite My Web Site, Essay examples

Experiments in glass buildings Essay Example For Students

Experiments in glass buildings Essay The omni-directional, round or cruciform column use as a prop is a mine. Strucutre was not used as an illustration of building systems engineering but as an architectural device which, torgther with the free-standing screens, describes the perpetuity of space. The visible continuity of the arcading is constant interrupted by the screen which have been slide as internvetions into the horizontal space that separate floor from ceiling. Now hownstand beam is allowed to interfere with the plane over hear For mies a more exact and new architecture had logically evolved out of his recent acquainteance with the steel frame. The grid of mullions, spandrels and columns appears to umpoase denser, more opaque perimeter wall to the building. The presence of the columns at the edge of the building appears to impart the wall with a thickness approximating to the thickness of the column itself. Likewise, internally, for the same reasons Mies tried to avoid a hald column projecting from a wall. What is interesting to note is that Mies, whether using steel concrete, frequently detailed both materials as if they has equally plastic properties. Steel prefers to be dry connected by bolting. There are never any visible bolted connections in Mies work. Analysis of attitude towards materials Steel enabled Mies to erect a building as reductively clear as it was palpably constructive. (112, A). The wall plane could be optimally glazed, thus combining transparency with a sense of weightlessness. Most important, the interior could be kept free of columns, with the result that space opened up, functioning in a reciprocal relationship with the supporting frame. There was no detaliling, Mies gave architecture a new twist The Tugendhats gave Mies and . Llilly Reich the freeom they needed to explore the aesthetic of the Velvet and Silk cafi In a luxurious house. And at Brno they gave a demonstration of an elegance, combined with a sensuousness, that Mies alone ailed to achieve either before or after their collaboration. The stylisheness of this classic modern interior can be attributed to Lilly Reich. The fame of the Tudendhat House rests largely on the use of materials and the handling of space in the main living-cum-dining area-a huge room measuring 50 feet by 80 feet. The plan derived from the Brick Country house project of 1923, was articulate by a straight screen of onyx and a curved screen of macassar ebony. Symbolic and historical associations in the work Mies Analysis and description of spatial organization and character In these and others, the dynamic movement of the free-standing walls cmmon to his European buildings gave way to a near-total interior emptiness, the ineluctable expressive counterpart of the sbusttance of the external frame. All of this, moreover, was best achiteve when least obviously materialized. Mies was occupied by horizontal space. In all his work, the vertical emphasis of any structure was depended upon the number of single-storey spaces that were stacked on top of each other. Nevertheless, in each case the predominant statement remains a major space floating above a minor. The truth of one single space connecting the two is thinly disguised. The ceiling acts as the upper definition of the interior space, which is established by postionion the trusses outside, above the roof which hands beneath the, suggesting a downward force which squeezes the space horizontally. The horizontal pressure of space is again exaggerated by the transparency of the all-glass perimeter wall plane through which the space escapes to the outside. Upon a staircase, Mies suppresses any suggestion of vertical contiguity with imperceptibale, mimimalist stell tubed or bar handrails which incise their way precisely through the floor. The silk screens, free standing in a single volume, were not interruptions of space but allowed space to flow around, between, and in some cases over the display, giving continuity to the compostion. A serioes of minor spaces became impilictly defined within the total space. Space becomes moderated by scree and odered by column, the column arcading is used torientate and counter the flow space. .uc0b616262fe5faa4633a4a4e5543dbad , .uc0b616262fe5faa4633a4a4e5543dbad .postImageUrl , .uc0b616262fe5faa4633a4a4e5543dbad .centered-text-area { min-height: 80px; position: relative; } .uc0b616262fe5faa4633a4a4e5543dbad , .uc0b616262fe5faa4633a4a4e5543dbad:hover , .uc0b616262fe5faa4633a4a4e5543dbad:visited , .uc0b616262fe5faa4633a4a4e5543dbad:active { border:0!important; } .uc0b616262fe5faa4633a4a4e5543dbad .clearfix:after { content: ""; display: table; clear: both; } .uc0b616262fe5faa4633a4a4e5543dbad { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc0b616262fe5faa4633a4a4e5543dbad:active , .uc0b616262fe5faa4633a4a4e5543dbad:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc0b616262fe5faa4633a4a4e5543dbad .centered-text-area { width: 100%; position: relative ; } .uc0b616262fe5faa4633a4a4e5543dbad .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc0b616262fe5faa4633a4a4e5543dbad .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc0b616262fe5faa4633a4a4e5543dbad .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc0b616262fe5faa4633a4a4e5543dbad:hover .ctaButton { background-color: #34495E!important; } .uc0b616262fe5faa4633a4a4e5543dbad .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc0b616262fe5faa4633a4a4e5543dbad .uc0b616262fe5faa4633a4a4e5543dbad-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc0b616262fe5faa4633a4a4e5543dbad:after { content: ""; display: block; clear: both; } READ: Parenting EssayThe syncopation of screen with screen and scree with column maintsain a dynamic which prevents the space from being concluded and come to rest. During the years 1928-29, Mies worked on four projects for office buildings, all of which reveal simplifications and refinements of his early experiments in glass buildings. In doing so he incorporated many characteristics of his earlier work. But it allowed to flow continuously. The independent walls and flowing space are developments of motifs which Mies first evolved in the brick country house and on which heas has been composing variations ever since. Whre space can be said to flow only on the main floor. Here the overall plan, devised to meet the needs of a growing family, is closed rather than open. Analysis of plan organization the interiors of his own building of the late 1920s, including the Tugendant House, drive from his earlier work in the open plan. If Mies was preoccupied with undisguised construction and reflectivity in the high rise designs, it was the layout of the interior space that he explored in the villas, producing one of the most daring variations on a concept, the open plan, that occupied architects throughout the 1920s. In the Brick country house of 1924, walls do not enclose rooms, or for that matter space, so much as they define the flow of space. Each is masterly example of sparely but sensitively compose external frame within which a serenely flowing space is developed out of the open plan. Each was assembled of exceptionally patrician materials and equipped with some of the most elegant furniture of the 20th century. Each has inspired an abundance of memorable and insightful critical comment.

Mobility essay free essay sample

The Unites States is the land of opportunities where people pursuit the American dream to have a better life. American life is built on the faith that it is possible to rise from humble origins to economic heights. In that case social mobility plays a big role in todays society. Social mobility refers to the ability to change the positions within a social stratification system. In other words, when people improve or decrease their economic status in the way that it affects their social class, they experience either pward or downward social mobility. With this in mind, the social mobility in United States appears to be stalled or in decline. One of the main reasons is poverty that is causing a decline. Furthermore, the rich-poor gap that widens also has an effect on mobility causing income inequality. Also, European social mobility is much better than that one in the United States. We will write a custom essay sample on Mobility essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Some other factors that influence social mobility include race, income, mother and father occupation, and ethnicity. Certainly, one of the reasons why social mobility in United States appears to be talled or in decline is because of poverty. The higher the individual starts on the social ladder the more likely that individual will end up higher than where he or she first started. The more income the parents have will guarantee more opportunities for that person. According to Economic Mobility Project, 40% of Americans that are born in the bottom quintile remain stuck there as adults (Upper bound). That means that that almost half of that social group doesnt change their position within a social stratification system. That doesnt mean it is their fault because people that are poor start with a disadvantage. For example, according to Eric Wanner, president of the Russell Sage Foundation, Upper-income families can invest more in their childrens education and they may have a better understanding of what it takes to get a good education. (Harder for Americans to Rise From Lower Rungs by Jason DeParle). That means that a child that comes from a richer family has more educational opportunities than a child coming from the poor. Furthermore, a child oming from rich family will have a better understanding on how to succeed in school where on the other hand, child from poor family doesnt have that opportunity. However, Just 8% of American men at the bottom rose to the top fifth. That shows that even though it is difficult it is still possible. Generally speaking, the rich-poor gap that widens also has an effect on mobility causing income inequality. As the gap between rich and the poor has widened since 1970, the odds that a child that is born in poverty will climb to wealth remain stuck. Same goes to child that is born rich will fall into middle class. One reason for mobility gap may be the depth of American poverty which leaves poor children starting especially far behind. Most of the time it is determined by the father and mother occupation. Based on the new data gathered by Bhashkar Mazumder of the Federal Reserve Bank of Chicago, he argued that 60% of a sons income is determined by the level of income of the father. (Goodbye, Horatio Alger). This means that more than half of men are dependable on their fathers income. Furthermore, this shows that the higher the income ot parents, the more opportunities the child example, researchers now estimate the elasticity of father-son earnings at 0. 5%. That means that for every 1% increase in fathers income, his sons income will be increased or expected to increase by about 0. 5%. ((Harder for Americans to Rise From Lower Rungs). In other words, the better the income of the father, the better the income of the son. So the family background is very important in social mobility. In contrast, European social mobility is much better than that one in the United States. European countries have made serious investments to create equality of opportunity for all. According to Fareed Zakaria in The downward path of upward mobility, they have extremely good childhood health and nutrition programs, and they have far better public educations systems than the United States does. Furthermore, poor children compete on a more equal footing against the rich and in the United States poor children compete for better education few steps behind then others.

Religion, its a word Essay Example

Religion, its a word Essay Example Religion, its a word Essay Religion, its a word Essay Religion, its a word that is upheld too much in my opinion. People are always bothering about what Religion you are, its a part of your identity, they say, its who you are.The definition of Religion according to the Oxford Definition isA strong belief in a supernatural power or powers that controls human destiny.If thats all Religion is about then why does it matter so much? If all were doing is believing strongly in a power that controls human destiny then why makes it part of your identity?Is it because your belief in a God stops you from doing the wrong things? Are the things you do in the name of God what other people remember about you after youre dead?Suppose you have answers to my questions, then think about this. Who does God belong to? Does he belong to all of us or just a certain Religion? People fight over God all the time, its become so common.First you have the Christians, preaching everyone and saying that Jesus is the one true God and all the other Religions are fake.N ext you have the Muslims, saying that Allah is the only way and all those who think otherwise will go to hell.Last you have the Jewish, who claim to others that they are Gods chosen people and because of this they suddenly feel better than the rest of the human race.Not all people from these Faiths act like what I have described, but I can say that I have met people from these Religions that act like this.People from these Religions laugh at others when they say that all Religions are one and the same. They dont believe it and think that anyone who does is more or less a nutcase.God is here for all of us, it shouldnt matter what Religion you are. People shouldnt scorn others beliefs and just accept one another for what we think. God, whoever he might be to you, wants us all to be happy and take care of the Earth he created for us to live in.Weve already messed that up with global warming and greenhouse gasses. We kill, rape, steal, abuse, and do many other things God never intended for us to do. I know humans arent perfect and God knows this but crime rates, at least where I come from are increasing every day.Why cant we fulfill at least one of his wishes and live as one; unity is strength.Isnt it better to be as one?

Modern Management Techniques Essay Example | Topics and Well Written Essays - 2000 words - 1

Modern Management Techniques - Essay Example Site managers oversee either a whole sight or part of the many sights for larger schemes or they might be responsible for part of the project. Before the commencement of the project, the site management personnel are required to organize all the necessary facilities, prepare the sight, plan the work to be done and install the temporary work bases for workers (Johansen and Wilson, 2006). Most of the site managers are involved in the running of the project before the site development activities commence. Prior to the commencement of the project, the site managers are responsible for bridging communications between all the parties involved in the running of the project. They are required to enhance proper time management and ensure that all activities adhere to the set timescale once the project commences. They are required to be sufficiently flexible and able to manage any problems or delays that may be faced in the course of the project construction. Ranns and Ranns, (2005) assert tha t construction managers should also possess efficient skills to enable them to set the right priorities for the job and employ the necessary measures required for planning for safe construction. They are also required to preside over the communication roles with the external stakeholders. Role of Site Management Johansen and Wilson (2006) assert that despite the recent Government initiatives and the increasing expectations of the society, the theoretical roles of a site manager remain the same. They suggest that satisfying the high expectations of the society requires the managers to enforce the required strategies necessary for converting the theoretical measures into practice (Johansen and Wilson, 2006: 1309). Some of the responsibilities include ordering of new construction materials, ensuring that the site has the adequate workforce to complete the assigned task in time and preparation of reports and status updates for other senior managers. The site manager is also tasked with maintaining the safety of the workforce through ensuring that all the safety measures are adhered to and all the accidents or incidents endangering personnel life are reported to the necessary authorities for action. The manager should apply his or her competencies and expertise in the built environment to understand when changes to the original plans are required or the necessity of the projected completion dates. According to Hartley (2006), all these responsibilities cannot be ardently achieved if the manager is not present on the site; implying that site manager should personally scrutinize and delegate all the daily operations of a site. However, Griffiths (2004) posits that the recent technology has changed the management process whereby the manager can scrutinize the daily operation of a construction site online.  

Entrepreneurial Leadership Research Paper Example | Topics and Well Written Essays - 500 words

Entrepreneurial Leadership - Research Paper Example Social entrepreneurs are resourceful, innovative, and results oriented. Dr. Jordan Kassalow is a superb example of social oriented entrepreneur. Dr. Kassalow is the CEO and Founder of Vision Spring. Also, he is the founder and co-founder of the Global Health Policy Program Scojo New York respectively. His social entrepreneurship skills started back in 1984 when he volunteered to treat and help patients in rural Mexico (Kassalow, 1991). Seventeen years later, he formed a non-profit organization called Vision Spring. Vision Spring has sold almost six hundred thousand pairs of reading glasses in seven different countries. In the last year, Vision Spring gathered an annual income of $290,000 and still was on charitable donations. In 2010, they amassed $ 1700000. Three years later, he combined forces with a global microfinance organization called BRAC, in Bangladesh. BRAC has an eighty thousand strong sales force of women, who got hired to sell baskets of Band-Aids and Aspirin. Kassalow figured out on how to use the sales force to help him sell reading glasses, which in the process would help him save money on administrative and training costs. In the same year, Vision Spring sold ninety thousand pairs of glasses, but he still got losses. In the following year, Vision Spring sold two hundred and one thousand pairs bust made losses, which would now force Vision Spring to sell millions of pairs of reading glasses to break even (Stephen, 2008). A good example of a profit oriented entrepreneur is the late Steven Paul. Steve was an American businessman, inventor and designer. He was the chief executive officer, chairman, and a co-founder of Apple Inc (Brashares, 2001). He was also the chief executive officer and a co-founder of Pixar Animation Studios. In 2006, The Walt Disney Company acquired Pixar, and he became a member of Disney board of

Assesment 3 Coursework Example | Topics and Well Written Essays - 750 words - 1

Assesment 3 - Coursework Example Hence the informal sector is often excluded. The question can’t be answered unambiguously. Whenever the some goods or services are produced that implies the generation of income and wealth in one hand and on the other hand the producer has to pay the factors. So the cost-benefit analysis will finally let us know whether the wealth is depleted or not. Money is the most accepted medium of exchange. This is the primary and unique function of money. Money, as a medium of exchange, has facilitated the transactions greatly. At the absence of money there would be direct barter of goods and services. There are many difficulties. For example a transaction requires a double coincidence of wants. To find out such situation it requires time and transaction cost. But if there is a common medium of exchange any body would convert his good or service into the medium and later on purchase his required commodity by that. Moreover there are some goods which are indivisible into small units. That difficulty can be recovered by converting into money which is divisible. Money customarily serves as a measure of value or unit of account to express the values of good or services. It is used as a measuring scale. In such a way the absolute prices of each goods are measured. Once the absolute price of each commodity is obtained the relative price of one commodity in terms of other can be easily measured. Otherwise in the absence of money, in a n commodity space we have to remember n!/2!*(n-2)! Number of relative prices. So the usage of money eases the calculation of absolute and relative prices. Due to the capacity of money to act as a medium of exchange and measure of value, money is commonly used as a standard of deferred payment. This applies to payments of interest, rent, salaries, pensions etc. In terms of money these payments are settled. Large fluctuations in the value of money (due to inflation or deflation) weaken the base of

Factors Affecting Menu Planning

Factors Affecting Menu Planning Research Report, describing the factors influencing menu planning and menu product development process Introduction In the recent years the food industry has created a boom in the market and has struck the economic status of the world market. The cuisine development and number of opening of eateries have gradually increased and magnetised the attention towards them. In a restaurant to be made successfully operational the main dictum is to fix the menu in order to make it saleable and to communicate to the mass. The point of success and potential of the outlet should be focussed in order to cut a renowned name in the society. The business rotates around the structure of the menu, the cost of the ingredients, the employment cost together on which the entire infrastructure is going to be framed. The menu pattern which is framed to run the restaurant needs a regular introspection and often introduction of new cuisine to enhance the growth of the outlet. The study of this topic is going to carry from the perspective of 10 Greek street, a restaurant in London and shall carry along a self evaluation to e xplicit a clear idea about the project. Task A (a) Principles of Recipe Development 10 Greek Street is a Restaurant in London, a very simple unshowy outlet ,yet containing an interesting platter of menu which is eye catching as well as amicable. The organisation follows the following principles while designing its recipes: To make a healthier recipe 10 Greek Street believes that a recipe should not only be munchy and tasty but it requires a healthy and balanced mixture of ingredients to fulfil the balance of the health. Substitution of ingredient and making the food healthier It targets to create a menu which has a nutritional value like less salt, fat and calories,and more importantly sugar.Food alone is insufficient to make one healthy. So a dietary balance which includes proper mixture of protein , carbohydrate and fat is very much required. Light Cooking – The prepared food are not heavily fried in order to ensure that they are not taxing heavily on the consumers health. Healthy Cooking and Living style. The most important factor for a good and healthy life is to make the food edible and digestible, both at the same time. Target Audience – The restaurant does prepare the recipes keeping in mind the demands of the target Audience. One can take the example of Brecon Lamb preparation which is cooked with white beans, Tomatoes, Olives and Anchovy prepared with very light and healthy oil and little spices. This is a very popular dish amongst its customers and follows the above principles. Task A (b) Factors that influence the Menu Planning Decisions The factors which influence the menu planning decisions is not only cost oriented but also depends on the target audience , their availability and the quality. Considering each target group which includes teenagers, middle aged and elderly group their demands vary and each needs a different combination of food for their sustenance. Menu planning decisions depends largely on a number of factors which include the customers choice of vegetarian or non vegetarian , either allergic or alien to certain ingredients. Competition in the Market 10 Greek Street, is focussed on the factor that the quality of food, the price of the menu and the quality is under sharp vigilance so as to compete and survive in the Market. Where it is situated:Â  The most important point of thought for the restaurant is to produce the food according to the locality. The outlet should be aware of the neighbourhood and thus motivate the ambience accordingly. Adopting new trends: The outlet has to groom itself according to the choice of the customers. Being on the country front requires more new and adoptable recipes than the people residing in the suburb who are comparatively less prone to accept the change. The kitchen parameter: The kitchen of the organisation is compact and prepared to produce the food mentioned in the menu chart and does not de motivate the target audience with extra non producible items. Supply, cost and the variety: The restaurant is conscious in supplying the food as per the requirement and does not overrate itself. The costing of each item is buyer friendly ,and the variety concept is applicable only during the occasions such as Christmas, and New Year Eve. Dietary change on demand: The company is flexible to produce the customers with their food of choice when required. Such as for Diabetic people or preparation for the vegetarians. The above principles are very important to run the menu of the organisation and it does so as to keep the pace of its publicity. Task (A) c The Influence and Requirements of the Service Methods The British Food Industry is supposedly one of the biggest food groups across the Globe. Their service method is also very compact to keep their market upright and concentrate on the class of customers whom they can satisfy. The service concept should be Task (B)a Justification of Designing a Menu The British Food Industry considered to be one of the biggest upcoming and growing industries requires an attention of improvement .The study of National Health Service Britain provides the world with a report that obesity is a rampant disease that is percolating the living beings specially the Homosapiens. Fast Food, Junk Grubs and long paucity in the food habits leads to the occurrence of this self eating ailment. The crossing of the Body Mass Index (BMI) leads to the growth of the blood sugar level leading to coronary disease, type two diabetes, and many more. The food habit is the primary concern which requires a regular examination and incurring fatty food requires vigorous exercise to burn out. The food served and the menu catered in the restaurant is often money minting concept than health concern. In that case the structure of the menu being less heavy, cooked in light oil and not being always too delicious can fulfil the requirement of an interesting menu and also the develo pment of the health. It is often stated that the gastronomy factor is in direct in confrontation with the taste buds and people tend to gobble spicy foods to achieve happiness. To halt the process the structure of the menu cards demands fast transformation. Modern age demands a very fast life with gorging into excessive fat and high calorie food with very little of physical exercise. The deposition of extra calorie heads towards the cause of depression and makes a person get into a continuous food habit. The Justification requires to incorporate a new eating style that sounds healthy and gives the stomach a sense of peace. Task (B)b Development of Food Service, Ambience, Supportive Menu, Recipe and Service style. There has been an intense concern about the health System in London and entire Britain. Eating of a balanced diet or following an exercise regime is now often suggested and fast food avoid is a must. People are now delving into the health conscious factor and are cutting down their restaurant food habits .Under such circumstance the food outlets require to cut short their high calorie charts and boil down towards, the easily consumable quality food. There has been enough publicity through the press and medical journals in order to awaken the minds. Not only the company should provide a healthy chart but they should also be the mentors to educate their new food habits. The environment requires peace and service friendly which has been already floated in the market. There should be a change in the development of human brain and subtraction of the concept of junk food from the minds. The process is in progress and the people are gradually finding it a more friendly ambience to become di sease free. Task (C) A new food concept according to the Customer requirement – The NHS report stands out to be threatening. If the standard rate of calorie hike is so fast then it can be assumed that the change is on the doorstep. The combination of food which we came across 10 Greek Street comprises of high calorie and fat content. This menu card which is being offered for Lunch and Dining consists of Desserts, ice creams ,mayonnaise ,shrimps all which contains the increase in the body weight . The people have fallen prey to it and what is required is simplicity. The menu format should consist of— Boiled vegetables b) Salads c) Fruit Salad d) Protein like fish and lean meat e) fatless milk and soya milk ice cream and desserts. The menu chart requires public attention and their acceptance. It is then only, the new food concept can be introduced and better results are expected. Task( D) Evaluating oneselfReview of the Project Report and Suggestions for the Betterment The SWOT analysis. The food trail that has been studied in the above project aided me to develop a specific thought about a human health concept. The menu which an outlet in general follows, prevents from making a man healthy and nutritious. Strength The healthy food concept which is straight, simple and light keeps a man from many a number of ailments. The diet which is available in an outlet does not always bank on the digestive capacity of a person. It is more bent on the tongue liking factor, the publicity and the demand of the organisation. Whereas a simple outlet which provides good quality food turns the human fraternity more happy and energetic and I have learnt a lesson that way. Weakness The food service sector has by and large increased in number and in London has generated a magnanimous business. And I have observed that keeping in mind the monetary factor the food service industry is very fast adding certain salts and recipes which are detrimental for health.I am assuming a destruction regarding the health of human beings but it is very tough for me to transform the entire system. Opportunity The Food service Industry now is getting into a turning point. Depending on the NHS London survey report the chain of food outlets growing can be curdled and in result very quality systems can emerge thereby divulging the old methods of food making.Good and healthy recipe with low calorie and fat can always be interesting and can pull in more number of people thus in return making them health conscious.I have observed that the medical reports threatens people and they run into solutions.So it can be said that there is always an opportunity to improve and develop. Threat My project Report leaves me threatened with the fact, sooner the better. The journey to change the menu and the recipe system does not depend only on me. It is a mass work and from this I have learnt that its true saying that ‘ An Apple a Day keeps a Doctor away’.That is me too need to pay attention on the food cycle and be very much aware. Since entire London is deeply delving into the practise of food and service I feel that it is high time that my thoughts are percolated into their minds and a change is very fast needed. But it also has ensured me that learning is a continuous progress and its not only me but we all need to change our lifestyles as fast as possible.

Essay --

Throughout history, industrialism by the west (i.e. England, France, and Spain) has led to many conflicts between them and the indigenous, native, people whom lived there. One indigenous group of people affected by western imperialism is the Native Americans in North America. The Europeans that settled onto the â€Å"New World† were confronted by Native Americans, and were faced with violent conflicts. These conflicts led to a belief that all Native Americans are savages as well as heathens (Democracy, 2012). This led to the Europeans to start to kill Native Americans, or kick them off of their land and place them onto reservations. Reservations were usually small and unusable land. But, other times, the chief was forced to sign treaties with the Europeans. These treaties usually stated that the Europeans had a right to be on the land, and if they were allowed to have some land as well as do colonize there, no conflict would occur. Yet, after the treaties were signed, the Europeans and Native Americans still had violent conflicts (Democracy, 2012). Today, there are very little Native Americans left in North America. Some of them are very poor, but some of them are rich due to the casinos they own within the reservations upon which they live. The treatment of these people original was harsh as well as cruel, and there is evidence of that today due to the low population of Native Americans within North America. Another group of indigenous people that have been wrongly treated is the native people of Africa. The indigenous people of Africa were taken over by Western European nations without them knowing. This was because, these western nations had all divided Africa into nations based on their natural resources at a meetin... ...a is also, in association with other organizations that are attempting to assist the aboriginal people of Australia (Australia, 2013). The Oxfam Australia organization has done much in the way of educating the continent of Australia, and the aboriginal youth within Australia, in order to make the aboriginal culture as a whole strong and to have a more satisfying life as well. Australia had been imperialized by the British for their natural resources, and had used the aboriginal people there as well. They took their land, their people’s lives and their way of life, for Britain’s own gain. The aboriginal population has gone down due to these events, but with the help of organizations like NACCHO, and Oxfam Australia, the aborigines are able to make an attempt to regrow their population. They will also, try to keep hold as well as reteach their cultural beliefs.

Basics of the Operating System

Heather RussellNT1430 Unit 1 Chapter Exercises Unit 1 Chapter 1 1. What is free software? List three characteristics of free software. Free software is software that users have the freedom to distribute and change. The three main characteristics of free software are: The source code has to be distributed with the program, you cannot restrict people from redistributing/modifying/using the software, and users must be allowed to redistribute modified versions under the same terms/licensing. 4.What is the Free Software Foundation/GNU? What is Linux? Which parts of the Linux operating system did each provide? Who else has helped build and refine this operating system? GNU stands for â€Å"GNU'S Not Unix†, and it was designed to be a UNIX-like operating system developed by Richard Stallman. Linux is the name of operating system kernel developed by Linus Torvalds. GNU's tools aside the Linux kernel make the operating system known as â€Å"Linux† aka â€Å"GNU/Linux†. Th ousands of people helped refine the operating system online.Chapter 2 1. Briefly, what does the process of installing an operating system such as Fedora/RHEL involve? Installing Fedora/RHEL is the process of copying operating system files from a CD, DVD, or USB flash drive to hard disk(s) on a system and setting up configuration files so Linux runs properly on the hardware. Several types of installations are possible, including fresh installations, upgrades from older releases of Fedora/RHEL, and dual-boot installations Chapter 3 1. What is a live system?What advantages does it have over an installed system? A live system gives you a chance to preview Fedora without installing it. It does not write to hard disks. 4. Where on the disk should you put your /boot partition or the root(/) partition if you do not use a /boot partition? Put /boot at the beginning of the drive (partition 1) so that there is no issue of Linux having to boot from a partition too far into the drive. 8. When do es a Fedora/RHEL system start X by default? When the system enters Run Level 5Chapter 11 1 How does single-user mode differ from multiuser mode? When a system is in single-user mode, you can log in only at the console. Not all of the filesystems are mounted, and many daemons are not running. With the system in multiuser mode you can log in at any terminal or workstation that is set up for login, most or all of the filesystems are mounted, and all of the daemons that your system is set up to run are running. 3 What do the letters of the su command stand for? Hint: It is not Superuser. ) What can you do with su besides give yourself Superuser privileges? How would you log in as Zach if you did not know his password but knew the root password? How would you establish the same environment that Zach has when he first logs on? The letters stand for substitute user. You can give yourself privileges of any user whose password you know (or any user when you are running as root). You can also execute a command (other than a shell) as the specified user.

Leadership Essays

Leadership Essays Leadership Essay Leadership Essay Diversity has been recognized as one of the strengths BASS has in terms of the different cultures and competencies employees has to offer. A platform for each individual within the company has been created to make the most of their abilities and talents which in turn contributes to Basss successes. Employee engagement are widely described in the case study (Maniocs 2014:38) by starting with a motto Leadership starts with ME this is a key factor to motivate all employees to become great leaders within the company. Contact between managers and the workforce are maintained by means of a quarterly indaba, this platform in turn is used for employees to voice all major and minor concerns. Yearly conferences are also held to address all important issues of leadership excellence. Team meetings are held on a monthly basis for all members of the team to realism what problems they currently have, what targets they are aiming for and what steps they will take to rectify any problems. It keeps all team members informed of progress and it also encourages them to help each other if any problems need resolving. Team meetings also give employees the chance to air their views and bring out any problems that they are facing and are a major motivational factor in any business. Succession planning c By keeping the customers and their employees satisfied, BASS are sure to grow in this ever competitive market. Question 2 Comment on the significance and effectiveness of the Follow-up and Evaluation of Basss induction programmer in contributing to the organizations strategy.

Style Helper APA Formatting Software

Style Helper APA Formatting Software Wouldnt it be lovely if you could have your own personal editor, to ensure that your style is correct? With the wonders of modern technology, you virtually can. With programs based on the APA Style Guide and Chicago Manual of Style, you can acquire the style helper that youve always needed. Click Here For Our Recommended Style Helper Site! What Is a Style Helper? A style helper is a program that helps you format your text according to standard specifications. Whether youre writing an academic paper or business report, you can be sure that your citations are complete and your format is correct. With templates to help get you started, writers block becomes a thing of the past. Features of a Style Helper One of the best attributes of a piece of style software is its menu. In the best APA formatting software, for instance, you should be able to insert citations and update your table of contents with a few clicks of your mouse. In the best programs, you can even automatically sort your bibliography, for ease of completion. Some style helpers even offer instant creation of a list of tables or illustrations. You can also ensure that your chapter and sections headings are correct and complete with easy tools for insertion and formatting. Once youve used these programs, you wont want to go back to referenceless guesswork.

The Knowledge Management Challenge Assignment Example | Topics and Well Written Essays - 1500 words

The Knowledge Management Challenge - Assignment Example These three types of knowledge are what form the intellectual capital that is needed by PolySpec as it evolves. (1) Internal process knowledge related to PolySpec work processes This includes the trade secrets of the company such as patents and technical papers, the composition of the products especially the ratio of combinations, acquisitions, and their competitive advantages, blueprints and formulas. This is in addition to the internal operations and communications of the company that is not open to the public such as confidential conversations and documents. For example, Buddy holds four patents, has published several technical papers and he has hands-on management style (Fielder, et al n.d, P.2). PolySpec has made several acquisitions including Selby Battersby, Thiokol Formulated Products, and Flowcrete Plc (UK) with each merger bringing in new competitive advantage and products (Fielder, et al n.d, P.2). ... (2) External process knowledge related to client tasks and projects This includes the knowledge of upcoming disputes regarding clients’ quality of workmanship, technical assistance to contractors, claims of mislabeled products, and product failures related to job conditions. For example, PolySpec technical personnel provide most of the technical support through informal ways such as telephone conversations (Fielder, et al n.d, P.1). Also, the following litigations are as a result of product or project failure associated with PolySpec and its subcontractors: Instafreeze, Inc. vs. Environchem Technology and PolySpec Corp; W.J. Enterprises, Inc. vs. PolySpec Corp; Ladell Alexander, et al vs. American Cyanamid, et al; and B-Z-B, Inc, vs. Slip Free Systems, Inc, and PolySpec, L.P. (Fielder, et al n.d, P.7). The external knowledge process belongs to the knowledge acquisition stage of the knowledge management process. (3) Product knowledge This includes the knowledge of company produ ct categories, products professional opinions, product catalogs, product labels and product knowledge available on the company website.

Applied paramedic practice Assignment Example | Topics and Well Written Essays - 500 words

Applied paramedic practice - Assignment Example 2. For my personal development so far, I feel that my skills of taking a patient’s history and performing a physical examination are better than I previously was able to do. Part of this success is due to repetition--doing the same task over and over again. Also, I have improved with the reassessment of vital signs and interventions to see if I have used appropriate treatment of I have need to correct a mistake. 3. My experience of the past weeks has shown that there are some problems that I need to address. I can do so by improve my knowledge and skills in certain areas. I used to struggle with some of the knowledge, but I have been determined to make improvements so that I can achieve all of my objectives for this course. I still have a lot to learn, but I hope that by the end of this course I will be able to identify all of my strengths and weaknesses so that I know what I need to work on. 4. There are some new goals that I want to achieve in the short term. Over the next few weeks, I would like to focus on the pathophysiology principle so that I can improve my assessment skills. This is really important to me because it will help show where I am academically right now. Also, I want to be able to identify ECG and all of the paramedic drugs. These skills will come in handy in the future. 5. The applied paramedic practice topic is a comprehensive approach to everything that we have learned over the last three years. The integration of the areas of the curriculum helps me to assess patients and prescribe them with the right type of treatment. This is not only beneficial from the patient’s point of view, but it also gives me confidence because I understand what I am

Leisure and Recreation Essay Example | Topics and Well Written Essays - 1000 words

Leisure and Recreation - Essay Example Also what new ideas you would bring to that particular sports program.   Worth 25 points   b) Is there one thing that you’ve learned this quarter that has changed your mind about recreation? What is it? How did it change your perception of recreation? Explain in a minimum of 350 words. Give a strong defense of your point of view. Tell me and your classmates why you feel strongly about your position.   Worth 25 points   Answer these 3 Questions on Leisure and Recreation   (Question #1)   What are the benefits of leisure to you? Explain?   (Question #2)   In your personal life, do you leave enough time for leisure and recreation. If so, what do you like to do? Explain.   (Question #3)   What trends do you see in the future for leisure and recreation?   Without a doubt, instructional sports are vital to the development of any organization. Instructional sports incorporate discipline, organization, and vital teamwork that is necessary in to thrive in real-lif e. It influences individuals to focus and train on a consistent basis and enjoy the competitive nature of it. In addition, instructional sports are pivotal it enables children to grasp rules and tactics that are associated with sports. It develops knowledge and skill that are undoubtedly crucial if an individual wants to pursue particular sport as their profession. One key element that is vital in instructional sports that is not found in any other recreation is the fact that it builds leadership and collaboration. These leadership skills are vital as they cultivate an aura of experience that most children lack in their life. With experience, individuals can portray their willingness to perform and excel in sports. However, the challenge in recreation sports is to seek instructors and tutors who truly understand the game and know how to mentor individuals. Without proper mentoring, individuals will not be able to taste the true essence of instructional sports. These dynamic skills e nable individuals to mature and embed these crucial skills in real life. Hence, instructional sports are critical since they are a foundation of forming discipline, organization, and collaboration. In order to enhance instructional sports, I would bring professional athletes to mentor these kids. I truly believe that these athletes possess experience and instincts that can be truly valuable to this program. In addition, I would give incentives for students if they achieve certain milestones. For instance, if they are playing competitive football, merits would be based on goals achieved in their position. Moreover, I would try to attach the socialization agent with instructional sports. Instructional sports require team dynamics. Thus, allowing peers to collaborate with each other in a social environment can truly add a new aspect to instructional sports. Lastly, I would add technology to instructional sports, visual game simulation to mimic real life situations in a technical settin g. My perception of recreation has changed in many ways. First and foremost is the fact that recreation sports do allow individuals to experience their passion for sports and compete at a decent lever. Many individuals dream of competing at a professional stage. Unfortunately, they might not possess the talent to play in the professional standard, but they can portray the love of the game through intramural sports. Individuals who have other priorities can truly indulge in recreational sports without feeling the pressure of succeeding.

Analysis of the Allegory of the Cave Essay Example for Free

Analysis of the Allegory of the Cave Essay Plato’s â€Å"Allegory of the Cave† presents a visualization of people who are slaves that have been chained in front of a fire their whole lives. These people observe the shadows of different things shown on the cave wall that is in front of them. The shadows are the only â€Å"reality† the slaves know. This is because they have never seen anything else to compare them to. Plato argues that there is a critical flaw in how people mistake their limited perceptions as reality, as truth, and as what they believe to be what is good. The allegory reveals how the flaw affects our education, our spirituality, and our politics. The flaw that Plato speaks about is how people trust what they see and think it is real. In The Allegory of the Cave, the slaves in the caves know that the shadows, shown on the wall by the fire behind them, are real. If they were to talk to the shadows echoes would make the shadows appear to talk back. To the slaves, as Plato puts it, â€Å"the truth would be literally nothing but the shadows of the images†¦. † The allegory also talks about how a slave is later brought out of the cave, in what Plato refers to as â€Å"the ascent of the soul into the intellectual world. † Once out of the cave, the slaves discover that what they thought was real is not. They learn to understand all of these new images as what is real and what is true. Since the slaves have been in the dark for all their lives, both literally and metaphorically, the light blinds them. Representing knowledge, the light is too brilliant for them to see and comprehend. The slaves must be re-educated. They have to learn that the reflections are truer than shadows and the objects truer than reflections. They must deal with a new reality that does not exist within the cave. Plato says that these people who are brought out of the cave must go back into the cave to educate the other slaves. But the only people who should be allowed back into the cave are the ones who are willing to go back. The people must teach the other slaves about the reality outside of the cave, and what is outside of the slaves’ reality. These are representing the philosophers in the allegory. The capacity to learn exists in the soul. Humans need to use their whole soul to learn, not just use their eyes. The allegory states that, â€Å"†¦the power and capacity of learning exists in the soul already; and that just as the eye was unable to turn from the darkness to light without the whole body, so too the instrument of knowledge can only y the movement of the whole soul be turned from the world of becoming into that of being†¦. † According to Plato, human beings’ misperception about â€Å"reality† also affects the spiritual growth of that person. When the slave makes the ascent out of the cave that they have been in their entire life and sees the sun, they will be reminded of God. Plato wrote about how the slaves may even mistake the sun for God because the slaves would have no real perception of what the sun or what God looks like. Having moved from darkness into light, the slaves come to the conclusion that this bright light must be God. Plato argues that one’s soul holds knowledge of what is true. When one learns, one simply remembers. People originate from Heaven where they knew the truth. In the Bible it even talks about how on the outside people are wasting away every day but on the inside they are being renewed every day. One is renewed day by day by remembering things that their soul knows, but that they have forgotten. Also, Plato discredits a government run by the people in the cave who are uneducated and yet still fight for power. He also argues that the people who have made the ascent from the cave must govern, for they know what is real and what is not real because they understand that the shadows are only dreams, or something that is unreal. Plato says it is difficult to go back down into the darkness after somebody has seen the light, but they must. They must educate the slaves about the world above, so the slaves understand that power is not the greater good. Even though it will be about ten times harder to readjust to the darkness after descending into the cave again they will see about ten times better, because now they know the shadows are not real. They will govern with knowledge of good and truth. I believe that the Allegory of the Cave simply states that we must question reality and we must not trust just what our eyes tell us. We must know more than just what the eyes see. The slave in the allegory that makes the ascent and eventually rejects the truth of the shadows comes to know a truer truth. But then they believe what their eyes show them that is on this world. They have forgotten that they must question reality, because how are they to know that this reality is realer than that of the caves’? Somebody may wonder what if we are the shadows in the cave. And who knows. It corresponds to having an imaginary friend when a person is younger. The imaginary friend is very real to whoever the befriended person is, but as the person gets older or makes the ascent to the world of knowledge, they will mostly likely reject their childhood imaginary friends. Everybody is faced with a different reality where they start to believe that what their eyes show them is the only truth. They forget to question things and don’t realize that maybe there is yet another ascent, out of this bigger â€Å"cave† of the light. It may be something that nobody will know about until they reach the point of ascent. Human beings’ knowledge of goodness, reality, and truth will forever be limited by their fear of new ideas and new perspectives. As long as people are afraid of questioning what they cannot see, they will be stuck, chained up as slaves who are trapped in the darkness of the unknown in their very own cave.

Legal Research Assessment

Legal Research Assessment Question 1 Could Vincents security staff be given power to issue fixed penalty notices for disorder? Issues What is a fixed PND? Who legally can issue? How does this apply to these particular facts? Research Lexis Halsburys Laws of England – search â€Å"penalty notice for disorder† Result – 639 Directions as to Defendants good character – reference to Criminal Justice and Police Act 2001 s2(1) Search Criminal Justice and Police Act 2001 s2(1) – Part 1 deals with Provisions for Combating Crime and Disorder and within this section 2 with Penalty Notices S2(1) â€Å"a constable who has reason to believe that a person aged [10] or over has committed a penalty offence may give him a penalty notice in respect of the offence.† Note subordinate legislation Penalties for Disorderly Behaviour (Amendment of Minimum Age) Order 2004, SI 2004/3166 no reference to under-age drinkers in the facts so not following up further Reviewing rest of Part 1 and noting that under s(4) a â€Å"penalty notice† is defined as â€Å"a notice offering the opportunity†¦to discharge any liability to be convicted of the offence to which the notice relates.† S(1) lists offences leading to penalties on the spot and noting that these include â€Å"being drunk in a highway, other public place or licensed premises† , â€Å"disorderly behaviour while drunk in a public place† and â€Å"behaviour likely to cause harassment, alarm or distress† Halsburys Laws of England 542 penalty notices and penalties Halsburys Laws 543 deals with procedure Therefore appears that in addition to the police â€Å"accredited persons† may be able to issue PNDs subject to certain exceptions. Westlaw Searching for Police Reform Act 2002 s41 – accreditation under community safety accreditation schemes Applies where under s(1) a chief officer of police has entered into arrangements with an employer for the purposes of carrying out community safety functions Schedule 5 sets out the powers that may be conferred on â€Å"accredited person† Under s41 (4) chief officer of police must be satisfied that (a) the employer is a â€Å"fit and proper person to supervise† [the carrying out of the function of the accredited person], (b) the person themselves is a suitable person to exercise the powers (c) the person is capable of carrying out the function and (d) the person has received adequate training Under s41(5) chief officer of police may charge a fee for considering and granting applications Accreditation only applies while AP is employee of the person with whom chief of police has entered into the arrangement and for specified period, although can be renewed. S40 Police Reform Act 2002 – community safety accreditation schemes – under s40(1) chief officer of police of any police force may establish such a scheme Business Link website www.businesslink.gov.uk/bdotg/action/detail?itemId=1084582443type=RESOURCES Guidance also found on the Home Office website at www.homeoffice.gov.uk/police/penalty-notices/212291 Essex Police website – details of accreditation scheme on â€Å"about us† page http://www.essex.police.uk/about.aspx Question 2 Would male customers have any cause of action against the Club for being charged twice the entrance fee of women on a Wednesday or Thursday night? If so, where could this action be instigated? Issues Is this sex discrimination? Where can proceedings be brought? Research As mentioned in memo that threatened to complain to Equal Opportunities Commission – looked for its website. Comes under Equality and Human Rights Commission (EOC) at www.equalityhumanrights.com/ Main legislation is the Equality Act 2010 which came into force 1 October 2010 and brought into one place the fragmented existing laws against discrimination. Guidance on EOC website suggest that businesses need to avoid unlawful discrimination which includes setting conditions – eg â€Å"ladies nights† would almost certainly fall into this. Says EA applies to both public and private sectors, Human Rights Act 1998 – to public bodies Also referred to Human Rights Law and Practice, Third Edition Lexis Nexis 2009 – EHRC is non-departmental government body Lexis Equality Act 2010 s13 Direct discrimination (1) A person (A) discriminates against another (B) if, because of a protected characteristic, A treats B less favourably than A treats or would treat others. s29 Provision of services, etc. (1) A person (a â€Å"service-provider†) concerned with the provision of a service to the public or a section of the public (for payment or not) must not discriminate against a person requiring the service by not providing the person with the service. (2) A service-provider (A) must not, in providing the service, discriminate against a person (B)— (a) as to the terms on which A provides the service to B; (b) by terminating the provision of the service to B; (c) by subjecting B to any other detriment. Part 9 deals with enforcement – s113 with proceedings, 114 jurisdiction, 118 time limits and 119 remedies. Important points – bring in county court in area where business based within 6 months of discrimination. Westlaw Equality Act 2010, Part 2 (4) and (11) â€Å"protected characteristic† includes sex. Recent news – Hall and Preddy case (unreported) – same sex couple who were not allowed to stay in bed and breakfast received  £1,800 each in damages Question 3 Is Lucca entitled to the additional 6 months leave? If so, does Vincent have to keep his job open for him? Issues What is the entitlement to paternity leave? Can Lucca return to the same job? Research Westlaw Search â€Å"paternity leave† – Additional Paternity Leave Regulations 2010 (SI 2010/1055) came into force 6 April 2010. Under Employment Rights Act 1996 requirement to make regulations entitling fathers to paternity leave – 2 consecutive weeks within 56 days of birth. Work and Families Act 2008 inserted s80AA and 80BB into ERA – reference to ordinary and additional leave. Paternity and Adoption Leave Regulations 2002/2788 gave entitlement to 2 weeks paternity leave. Additional Paternity Leave Regulations 2010 (SI 2010/1055) Additional paternity leave where child due on or after 3 April 2011 – up to 6 months and entitled to return to same job after leave. Internal Report Memo From: Trainee To: Supervising Partner Date: 30.03.11 Re: Vincent Grubnic, managing director of the Vortex, Night- Club Dear Supervising Partner Thank you for your memo dated 29.03.11 in which you requested I conduct some research ahead of your meeting with Vincent Grubnic next Thursday, focusing particularly on the following issues: 1. Could Vincents security staff be given power to issue fixed penalty notices for disorder? 2. Would male customers have any cause of action against the Club for being charged twice the entrance fee of women on a Wednesday or Thursday night? If so, where could this action be instigated? 3. Is Lucca entitled to the additional 6 months leave? If so, does Vincent have to keep his job open for him? Summary In relation to issue 1 Vincent can apply to the local police force for accreditation for his security staff to be given the power to issue penalty notices. In relation to issue 2 it is likely that the promotion described would fall foul of sex discrimination law and the complainant could bring proceedings in the county court and possibly be awarded damages. Therefore it is advisable that the promotion is changed. In relation to issue 3 it is again likely that Lucca will be entitled to the additional leave and, if his job is not held open for him, there is a risk of Lucca bringing an employment claim. Issue 1 Fixed penalty notices for disorder The starting point is the Criminal Justice and Police Act 2001 (CJPA), Part 1 of which deals with Provisions for Combatting Crime and Disorder. This legislation created the power for the police to issue penalty notices for certain offences. A â€Å"penalty notice† is defined as â€Å"a notice offering the opportunity†¦to discharge any liability to be convicted of the offence to which the notice relates† . Therefore a person given a penalty notice, assuming they elect to pay the specified amount, will not be convicted of the offence detailed in the notice. If, however, they do not pay the specified amount they are likely to be charged with the offence and may be convicted. The offences which may lead to on-the-spot penalties include â€Å"being drunk in a highway, other public place or licensed premises†, â€Å"disorderly behavior while drunk in a public place† and â€Å"behavior likely to cause harassment, alarm or distress .† The amount of the penalty is specified by order of the Secretary of State with the fixed amount for most of the listed offences being  £80, or  £40 in case of person under 16. The notice must include specified details including the alleged offence, the circumstances in which it occurred and the persons right to ask to be tried for the alleged offence in place of paying the fixed amount. Initially, under CJPA, it was envisaged that penalty notices would be issued by the police . However, this was later widened to include Police Community Support Officers as well as people accredited under a community accreditation scheme . The Police Reform Act 2002 (PRA) created the power for the chief officer of a police force to set up a community accreditation scheme. Under such a scheme, an â€Å"accredited person† has similar powers to the police to issue notices and therefore the chief officer must be satisfied that that their employer is fit to supervise them carrying out their role, that the person themselves is suitable to the role and that they have received training. Under s41(5) PRA the chief officer of police may charge a fee for considering and granting applications. Accreditation schemes are aimed at particular types of work including staff of private security firms . My research suggests that Vincents staff may therefore be able to obtain accreditation, assuming Vincent is prepared to pay the necessary fees for the application and training and that both he and the staff are deemed suitable to participate. If this is something Vincent would like to pursue, there are further details about the local accreditation scheme on the Essex Police website . Issue 2 Sex discrimination in promotions In order to consider this issue, I firstly reviewed the law in relation to discrimination on the grounds of sex. The legislation in relation to the various types of discrimination has recently been brought into one place in the form of the Equality Act 2010 which came into force 1 October 2010. I note that the student who made the complaint had threatened to complain to the Equal Opportunities Commission. The EOC now comes under the Equality and Human Rights Commission (EHRC) which provides a wide range of guidance and advice to both service users and businesses. The guidance suggests that businesses need to avoid setting conditions in promotions which favour either sex and suggests that â€Å"ladies nights† would almost certainly fall foul of the requirements of the new legislation. . This guidance is confirmed by the legislation itself. The Equality Act 2010 (EQA) states that â€Å"a person (A) discriminates against another (B) if, because of a protected characteristic, A treats B less favourably than A treats or would treat others.† The sex of a person is a protected characteristic. The EQA makes specific references to service providers and that discrimination is not permitted in the terms in which A provides a service to B. My view is that it is clear under the EQA legislation that service providers such as Vincent cannot offer a service at one rate to men and at another rate to women without breaching requirements in relation to discrimination. Turning to enforcement, this is dealt with under Part 9 EQA. The student could issue proceedings in the county court in which Vincents business is situated, which in this case would be Colchester County Court, and would have 6 months from the action complained of in which to do so. While he cannot make a claim through EHRC it may provide assistance if there is sufficient interest in the matter. If the students case was successful, he may be awarded damages and it is therefore advisable commercially that Vincent changes the promotion as soon as possible. While this would not prevent a claim, it would limit its impact and the interest of the EHRC. Issue 3 Additional parental leave Finally, I turn to the question of the bar manager, Lucca. The Employment Rights Act 1996 (ERA) states that the Secretary of State shall make regulations entitling fathers who meet specified conditions to a period of 2 weeks of paternity leave. This was carried out through secondary legislation in the form of the Paternity and Adoption Leave Regulations 2002. The Work and Families Act 2008 then inserted s80AA and 80BB into ERA making reference to â€Å"ordinary† and† â€Å"additional† leave. Following this, the Additional Paternity Leave Regulations 2010 (APLR) came into force on 6 April 2010 and made provision for entitlement to additional leave where the baby was due on or after 3 April 2011. It appears that Vincent does not dispute Luccas entitlement to the 2 weeks ordinary paternity leave. However, it appears that Lucca also meets the criteria for additional paternity leave under the APLR having been employed for more than 26 weeks, being the father of the child and, along with the mother, apparently expecting to have the main responsibility for bringing up the child. In addition, the baby is due after 3 April 2011. Lucca wishes to take 6 months leave beginning 6 months after the birth, which he is entitled to do providing he gives notice 8 weeks prior to the start of the leave . The notice must be in writing and include both employee and mother declarations that the purpose of the leave is for Lucca to care for the child while the mother is at work. The APLR also confers a right for Lucca to return to the same job providing he does not take more than the 6 months intended leave . If Vincent does not keep the job open for Lucca then it is likely that he will have been unfairly dismissed which may give rise to a claim. I hope this is helpful. Please let me know if you have any queries or would like me to do any further work on this matter prior to your meeting, such as contacting Vincent to ensure he brings along identification if he is a new client.

Computer Systems Analyst :: essays research papers fc

Computer Systems Analyst   Ã‚  Ã‚  Ã‚  Ã‚  I push the button, I hear a noise, the screen comes alive. My computer loads up and starts to process. I see the start screen for Windows 95, and I type in my password. Even though this takes time, I know that I will be able to do whatever I want to do without any trouble, without any glitches, without any questions. My computer is now easier to use and more user friendly because computer systems analysts have worked out the problems that many computer systems still have.   Ã‚  Ã‚  Ã‚  Ã‚  It appears to me that a career choice needs to contain a number of different features. The first being: Will this area of interest mentally stimulate me as well as challenge me? The second being: Is there a way of making a living in these areas of interest? And finally: Do I enjoy the different activities within this area of interest? From the first day that I started my first computer, I have grasped the concepts quickly and with ease. But the computer as well as I will never stop growing. I have introduced myself to all topics of word processing to surfing the web. After reviewing a number of resources, I have noticed a relatively high demand for technologically integrated hardware and software positions available with companies that wish to compete with the demand for â€Å"networking†. (â€Å"Computer Scientists† 95) This leads me to believe that future employment prospects will be high and of high quality pay within the next eight to ten years. The past, present, and future have and will see the computer. Since I have seen the computer, I have enjoyed the challenges and countless opportunities to gain in life from this machine. From school projects to games; from the Internet to programming languages; I have and always will feel like that little kid in the candy store.   Ã‚  Ã‚  Ã‚  Ã‚  Job Description   Ã‚  Ã‚  Ã‚  Ã‚  A Computer Systems Analyst decides how data are collected, prepared for computers, processed, stored, and made available for users. (â€Å"Computer Systems† COIN 1) The main achievement as a systems analyst is to improve the efficiency or create a whole new computer system that proves to be more efficient for a contracting company. When on an assignment, the analyst must meet a deadline. While striving for a deadline, he must create and comprehend many sources of information for the presentation. He must review the systems capabilities, workflow, and scheduling limitations (â€Å"Systems Analyst† 44), to determine if certain parts of the system must be modified for a new program.   Ã‚  Ã‚  Ã‚  Ã‚  First, a computer programmer writes a program that he thinks will be

Impact of the Internet in Our Life

Available online at www. sciencedirect. com Computers in Human Behavior Computers in Human Behavior 24 (2008) 2005–2013 www. elsevier. com/locate/comphumbeh Impact of the Internet on our lives: Male and female personal perspectives Ann Colley *, John Maltby School of Psychology, University of Leicester, Henry Wellcome Building, Lancaster Road, Leicester LE1 9HN, UK Available online 30 October 2007 Abstract Gender di? erences in Internet access and usage have been found in a number of previous investigations. The study reported here extends this work by providing an analysis of the impact of the Internet on men’s and women’s lives.A content analysis of 200 postings from men and 200 from women, on the topic of ‘‘Has the Internet changed your life’’ invited by a news website, was undertaken then examined for gender di? erences. Results showed more women’s postings mentioned having made new friends or having met their partner, renewin g old friendships, accessing information and advice, studying online, and shopping and booking travel online, while more men’s postings mentioned that the Internet had helped or given them a career, positive socio-political e? ects, and negative aspects of the technology.The results are interpreted as supporting the view that the Internet represents an extension of broader social roles and interests in the ‘‘o? ine’’ world. O 2007 Elsevier Ltd. All rights reserved. Keywords: Internet; Gender; Gender roles; Gender di? erences 1. Introduction ‘‘The Internet is my job, my high street, my supermarket and my international social playground’’ (Female participant 63). Usage of the Internet continues to increase worldwide. In the UK 57% of households now have access, in comparison to 46% four years ago (National Statistics, 2006).The * Corresponding author. Tel. : +44 (0) 116 229 7188; fax: +44 (0) 116 229 7196. E-mail address: [ema il  protected] ac. uk (A. Colley). 0747-5632/$ – see front matter O 2007 Elsevier Ltd. All rights reserved. doi:10. 1016/j. chb. 2007. 09. 002 2006 A. Colley, J. Maltby / Computers in Human Behavior 24 (2008) 2005–2013 Digital Future Project in the US has found that 78. 6% of Americans went online in 2005, with an accompanying increase in the amount of time spent per week on the Internet (Centre for the Digital Future, 2005).A number of factors have been found to relate to access and use, including socioeconomic variables, demographic variables, and education (e. g. Bimber, 2000; Wasserman & Richmond-Abbott, 2005). One signi? cant area of research over the last decade has investigated the impact of the Internet upon di? erent social groups and inevitably work on gender di? erences has been at the forefront, with concerns about the presence and impact of a ‘‘gender gap’’ in Internet access and usage. A number of investigators (e. g. Sherman e t al. , 2000) have investigated this gender gap in Internet use.Bimber (2000) found gaps in both access and use among US adults, and concluded that, while access di? erences can be accounted for by socioeconomic and other factors that a? ect women and men di? erentially, the gap in use was due at least in part to gender-speci? c factors such as the male stereotype of computers, cultural associations between gender and technology and gendered cognitive and communication preferences. However, there is growing evidence that the gender gap in access is closing or has closed with more women coming online, and that the gap in use of the Internet is still present but may also be closing (e. . Cummings & Kraut, 2002; Ono & Zavodny, 2003; Wasserman & Richmond-Abbott, 2005). There continues to be a gender gap in usage in the UK: the latest ? gures from adults in a nationally representative sample of UK households show that 40% of women had never used the Internet in comparison with 30% of men , and 55% of women had used the Internet within the 3 months prior to the survey in comparison with 65% of men (National Statistics, 2006). In addition, there are further gaps in the frequency and nature of use that appear to remain (Odell, Korgen, Schumacher, &Delucchi, 2000; Ono & Zavodny, 2003; Wasserman & Richmond-Abbott, 2005). One of the issues that was highlighted early on in investigations of the gender gap, concerns the negative e? ect of the link between the Internet and computer technology. This area grew from work on gender di? erences in computer attitudes and use more generally, which showed more negative computer attitudes (Durndell & Thomson, 1997; Whitley, 1997), lower female self-con? dence and higher computer anxiety among females (McIlroy, Bunting, Tierney, & Gordon, 2001; Todman, 2000).The possibility raised in the literature was that girls and women were being discouraged from using the Internet because of its delivery via a computer interface, and because of t he association of the kinds of operations required to interact with it with traditional masculine technology. Indeed, computer attitudes and Internet attitudes have been found to be linked (Liaw, 2002; Schumacher & Morahan-Martin, 2001), and experience using the Internet has been found to predict both (Liaw, 2002). Durndell and Haag (2002) found higher computer self-e? acy, more positive Internet attitudes, longer Internet use and lower computer anxiety among male than female students, and gender was independently linked to Internet experience. Similarly, Joiner et al. (2005) found that a signi? cant relationship between gender and use of the Internet remained, after controlling for Internet identi? cation and Internet anxiety. This may be due to a number of other factors, and Joiner et al. suggest that self-e? cacy and expectancy of success may be fruitful areas to pursue. In addition, it seems that there are di? erential e? cts of experience upon anxiety in using the technology am ong men and women: Broos (2005) found that experience decreased anxiety among men but had little e? ect for women. Alongside investigations of the gender gap in use of the Internet, there is a growing body of research on di? erences in the use of the Internet for di? erent functions by males A. Colley, J. Maltby / Computers in Human Behavior 24 (2008) 2005–2013 2007 and females. This is a crucial area to pursue in order to understand the gender gap, since amount of use is inextricably linked to the functions erformed and the bene? ts of them for an individual. The number of potential functions of the Internet is very substantial and the activities are diverse. The current top Internet activities in the US are e-mail (top), general sur? ng, access to news, shopping, reading entertainment news, ? nding information about hobbies, online banking, accessing medical information, instant messaging and accessing information about and booking travel (Center for the Digital Future, 200 5).The available evidence points to variations in exploiting these functions of the Internet by its male and female users: women are more likely to regard it as a tool or means to an end, while men regard it as technology to play with and master (Singh, 2001; Turkle, 1984). For example, Tsai and Lin (2004) found gender di? erences in perceptions of the Internet among adolescents: males perceived its use as a source of enjoyment or ‘‘toy’’, while females took a more practical approach and perceived it as a ‘‘tool’’, ‘‘technology’’ or ‘‘tour’’ (providing the ability to navigate around di? rent sites and people). One area of Internet use that has attracted attention among investigators is interpersonal communication. This is due to the association of functions facilitated by electronic communication with the expressive and communal aspects of femininity, such as the potential for use in self-expression and the facility to communicate readily with family and friends. Thus, it was expected that women might engage with the Internet for such purposes, despite having lower self-e? cacy in relation to computer use.Jackson, Ervin, Gardner and Schmidt (2001) predicted that women would use e-mail more and men use the Web for information more, based on the greater interpersonal orientation of women and greater task orientation of men. This prediction was supported in a large sample of Anglo-American undergraduates, even after computer self-e? cacy, loneliness and depression were controlled for. Wasserman and Richmond-Abbott (2005) found that women use e-mail slightly but not signi? cantly more than men but that men use chat rooms more. A similar ? nding was obtained by Sherman et al. 2000) who found higher participation in chat groups among men, but higher e-mail use among women, and these di? erences remained among successive cohorts of students in the late 1990s, despi te generally higher use of the Internet. Women’s preference for e-mail and men’s for chat rooms re? ects the di? erent purposes of the two types of communication: e-mail facilitates personal contact with friends and family, while chat rooms can be anonymous and provide an arena for the display of power di? erentials present in society more generally (Wasserman & Richmond-Abbott, 2005). There are some null ? dings with respect to gender di? erences in e-mail use (e. g. Joiner et al. , 2005; Schumacher & Morahan-Martin, 2001), but methodological di? erences between studies may account for such disparities. With respect to other uses of the Internet, there is evidence that some of these too are gendered. Men are more likely to use game web sites (Joiner et al. , 2005; Sherman et al. , 2000; Weiser, 2000), download material (Joiner et al. , 2005; Teo & Lim, 2000), browsing or seek specialist information (Jackson et al. , 2001; Joiner et al. , 2005; Teo & Lim, 2000; Weiser, 2000). These ? dings provide additional support for the notion that men’s use of the Internet is more task-oriented than women’s, and the tendency for women to use e-mail more accords with their greater interpersonal orientation (Jackson et al. , 2001). They also support the male ‘‘toy’’ versus female ‘‘tool’’ distinction (Tsai & Lin, 2004). The research literature on gender and the Internet suggests that gender stereotypes play a powerful role in this as in other areas of human activity. Sherman et al. (2000) concluded 2008 A. Colley, J. Maltby / Computers in Human Behavior 24 (2008) 2005–2013 hat we need to appreciate that ‘‘online behaviors and attitudes are extensions of o? ine social processes and relationships’’ (p. 893). If that is the case, what impact has the Internet had on the everyday lives of the men and women who use it? With respect to women, Morahan-Martin (2000) concl uded that it has brought both promise and peril. The perils are an inevitable consequence of the features that empower – freedom of expression and free access to information, since these also permit the ampli? cation of behaviors and perspectives that support the gendered power di? rential. What has been its impact upon men? Is the Internet just another arena in which gender is performed? The empirical research reviewed here has focused upon usage and patterns of usage, rather than impact from the point of view of the user. The purpose of the data analysis reported here is to provide a picture of the impact of the Internet on the everyday lives of men and women. 2. Method 2. 1. Participants and data collection On 24th July 2006, the BBC News website posted a topic for discussion on its ‘‘Have Your Say’’ discussion section (http://news. bbc. co. k/1/hi/talking_point/default. stm), with the title ‘‘Has the Internet changed your life? â€⠄¢Ã¢â‚¬â„¢. The invitation issued to prospective contributors was to post personal stories about life in the digital age and how the Internet has changed their lives. The majority of contributors to this site used names rather than pseudonyms. There were substantially more postings from men, but the site was monitored until there were 200 postings from female contributors, then these together, with 200 postings randomly selected from among the male contributors were downloaded for analysis.The sample came from approximately 1200 postings during the period 24th July and 4th August. Selection for analysis was only undertaken if the name of the contributor was unambiguously male or female. The majority of the postings (92%) gave the town or country of origin, with 48% of the total postings being from the UK, 25% from the US and Canada, 7% from mainland Europe, and the remainder from the rest of the World. 2. 2. Data coding A content analysis was undertaken to derive category frequencie s for analysis.Coding was undertaken based upon content categories derived both from the existing literature and from a sample of the postings. These categories were: 1. Easy and cheap contact with family and friends (through e-mail, instant messaging etc. ) 2. Made new friends (through chat room, discussion forum, etc. ) 3. Renewed contact with old friends/family 4. Met partner/spouse (through chat rooms, dating sites etc. ) 5. International news sites 6. General information acquisition/research 7. Therapeutic/medical advice 8.Support for those with access/mobility problems 9. Entertainment (music, radio, movies, games, hobbies) 10. Travel booking A. Colley, J. Maltby / Computers in Human Behavior 24 (2008) 2005–2013 2009 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. Online education Trading Banking Shopping Job enhancement (increased e? ciency/? exibility) Job hunting Assisted career path Job in industry Studying online Socio-political e? ects (global access to information, democ ratization of information, bringing humanity together) 21. Negative e? cts (pornography, phishing, spam, viruses, bad use of time, addiction, reduction of face-to-face contact, availability of illegal items, proliferation of uncensored information, etc. ) Reliability of coding was established in a 20% sample from the postings. Across all categories this yielded substantial agreement (Cohen’s Kappa = 0. 78), with no individual categories yielding ? gures below the substantial range (Landis & Koch, 1977). Gender di? erences were then examined using v2 tests. 3. Results Gender di? erences were found in the frequency with which a number of the categories were present in the postings (see Table 1).Chi square tests revealed that a higher proportion Table 1 Frequency of appearance of coding categories by gender Category Contact with family and friends Made new friends Renewed contact with old friends/family Met partner/spouse International news sites General information acquisition/ research Therapeutic/medical advice Support for access/mobility problems Entertainment Travel booking Online education Trading Banking Shopping Job enhancement Job hunting Assisted career path Job in industry Socio-political e? ects Negative e? ects * ** % Men 25. 0 10. 0 4. 0 8. 5 9. 5 25. 5 2. 5 4. 0 12. 5 1. 5 2. 0 3. 0 6. 12. 5 6. 0 1. 5 12. 0 12. 0 12. 5 31. 0 % Women 30. 5 20. 5 20. 0 22. 5 19. 5 36. 0 7. 0 5. 0 10. 0 6. 0 6. 5 7. 0 7. 0 20. 5 7. 5 3. 5 4. 0 6. 0 5. 0 21. 0 v2 (1) n. s. 8. 53** 5. 50* 14. 97** 8. 07** 5. 18* 4. 48* n. s. n. s. 5. 60* 4. 98* n. s. n. s. 4. 63* n. s. n. s. 8. 70** 4. 40* 7. 05** 5. 20* p < . 05. p < . 01. 2010 A. Colley, J. Maltby / Computers in Human Behavior 24 (2008) 2005–2013 of women’s postings mentioned having made new friends, having renewed contact with old friends or family members, having met their partner or spouse online, access to international news sites, being able to ? d information easily, accessing medical or ther apeutic advice, studying online, booking travel online and shopping online. A higher proportion of men’s posting mentioned that the Internet had played a role in their career path, that they had found employment in the industry, positive socio-political e? ects and negative aspects of the Internet. 4. Discussion The ? ndings from this study extend those of existing research on Internet usage by providing information on what men and women perceive as important to them. In some cases the ? ndings accord with the usage data, while in others they do not.With respect to interpersonal communication, our ? ndings show no di? erence in the frequency with which Internet-assisted contact with friends and family was cited as being an aspect of the Internet which had changed the lives of men and women. It is worth noting however, this was the second most frequent category occurring in postings from both sexes. Studies of usage have produced a range of results on gender di? erences in the use of e-mail, although on balance the ? ndings have suggested slightly more or signi? cantly more use by women (e. g. Sherman et al. , 2000; Wasserman & Richmond-Abbott, 2005). Our ? dings suggest that the impact upon men’s and women’s lives may be similar, although of course there may be di? erences in the way in which men and women enact relationships electronically (Boneva, Kraut, & Frohlich, 2001). Di? erential impact is evident in women’s higher frequency of mention of using Internet sites to make new friends, meet partners and renew old acquaintances, supporting the notion that women’s interpersonal orientation will in? uence their Internet behavior (Jackson et al. , 2001). This ? nding is of interest in the context of men’s greater usage of chat room sites found by Sherman et al. 2000) and Wasserman and Richmond-Abbott (2005), although our content category was not speci? c to chat rooms alone. It is nevertheless possible that men and women use such sites for different purposes and gain di? erent kinds or rewards from them: our data suggest that women place greater value on the facility to expand their social networks, whereas it is possible that men’s motives may be more mixed. Wasserman and Richmond-Abbott’s suggestion that men may be more likely to use them to play interpersonal games and display power may be relevant here, and accords with ? dings that men are more likely to be dishonest in chat room interactions (Whitty & Gavin, 2001) and lie about their sex, education, income and occupation (Whitty, 2002). There is a growing literature on the nature of online relationships and the characteristics of those who participate in them (e. g. Cheng, Chan, & Tong, 2006; McCown, Fischer, Page, & Homant, 2001) and it would be pro? table to examine gender di? erences in motivation to engage in interpersonal behaviors on the Internet in more detail. The most frequently cited positive e? ct overall was the abil ity to access general information on the Internet, although it was present in a higher proportion of women’s than men’ postings. This result contrasts with the usage ? ndings (Jackson et al. , 2001; Joiner et al. , 2005; Teo & Lim, 2000; Weiser, 2000), but supports the notion of women’s more practical approach and stronger perception of the Internet as a ‘‘tour’’ (Tsai & Lin, 2004), which may also explain their more frequent mention of news sites. The women’s more practical approach is also evident in their higher frequency of mention of accessing A. Colley, J. Maltby / Computers in Human Behavior 24 (2008) 2005–2013 011 online education, therapeutic advice, booking travel and shopping. However, gender differences were not present in other practical uses such as trading, banking and accessing sources of entertainment. In order to explain the pattern of ? ndings, it is necessary to take into account the broader context of g ender di? erences in social role demands and accompanying gender-related traits (e. g. Eagly, 1987; Eagly, Wood, & Diekman, 2000), in which the domestic vs. external distinction di? erentiates the focus and interests of women and men. Our data suggest that this distinction may underpin the impact of the Internet on men and women.The Internet in? uences women’s lives more than men’s in facilitating new interpersonal interactions, providing access to information from the domestic sphere, and facilitating the purchase of goods, and in? uences men’s lives more than women’s by providing employment or assisting career development. In addition there was greater evidence in the postings from men of awareness of the global impact of the technology, for example, ‘‘Never have so many people been empowered to make a real di? erence and get their message heard’’, (male participant 159).This external awareness is also evident in men’s m ore frequent mention of the negative impacts, ‘‘A disadvantage is the anonymity. . .. idiots can spread their madness, insult others etc. all without fear of being uncovered. A 60-year-old suddenly becomes an 18-year-old and vice-versa’’, (male participant 108). The gender di? erence in relation to negative impacts, however, raises several further possibilities. One may be that women’s greater interpersonal orientation simply results in a tendency to emphasize the good rather than the bad in responding to the discussion issue on the site.Alternatively, women’s more domestic focus may make them less concerned about the broader context and in particular the ‘perils’ of the Internet in relation to power and exploitation (Morahan-Martin, 2000), so ironically, one outcome of the tendency of the Internet to re? ect traditional gender divisions may be to reduce women’s awareness that this is the case. There are some limitations as sociated with using this kind of methodology which are shared with studies of computer-mediated communication in discussion lists (e. g.Herring, 1993), and which relate to the lack of information on the sample. For example, no data on age is available and this may be a relevant variable in relation to impact, since younger users will have grown up with the Internet, while older users will have adapted to its use. However, there is no reason to assume that their distributions among the males and females in the sample should vary and introduce a systematic bias. There is no information available on experience, which may show a gender di? erence since women’s widespread use of the Internet has been more recent than that of men.Whether or how length of experience might in? uence perceptions of the impact of the Internet cannot therefore be answered here but would be a suitable topic for further investigation. Finally, the sample is drawn from those who visit a news website rather than users of the Internet in general so could be regarded as representing a part of the population with a particular pro? le of interests. However, news websites are visited by a signi? cant proportion of the population: this was the third largest use of the Internet in a US survey for 2005 (Centre for the DigitalFuture, 2005) and 35% of a recent sample of UK citizens had accessed on-line news in the last three months (National Statistics, 2006). One signi? cant advantage of using this kind of data is that the areas appearing in the sample of postings are those that spontaneously occur to those submitting them, without prompting from an investigator. Consideration of the advantages and limitations of using the postings as data raises a further gender di? erence, which relates to the acquisition of the quota sample used. There were very substantially more postings on the site from men than women, even when ambiguous 012 A. Colley, J. Maltby / Computers in Human Behavior 24 (2008) 2 005–2013 names were discounted. While this may partly re? ect a residual gender gap in access, it also provides a clear illustration of the di? erent uses of the Internet by men and women, which are attributable to socio-cultural factors and therefore likely to remain (Wasserman & Richmond-Abbott, 2005). Interestingly, Fuller (2004) found that use of the Internet by men and women in the US for political activities, such as accessing information was broadly equal but that women were less likely to post to a political discussion group.It seems, therefore, that it is the opportunity to engage in an anonymous form of interpersonal interaction in which knowledge and power may be displayed (Wasserman & Richmond-Abbott, 2005) that attracts more male postings to sites like the one studied here. The analysis of this sample of postings has produced a picture of what men and women who use the Internet regard as the areas with major impact on their lives. 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