Mcdonald s And The Marketing Process - 1706 Words

McDonald’s is one of the best known brands worldwide. This report will explain how McDonald’s aims to continually build its brand by listening to its customers, whilst also identifying the various stages in the marketing process. The report will also examine and explain the reason for McDonald s penetrating the Indian market and the how the opportunity became available. The strategy and rationalised steps undertaken to achieve the best possible outcome based on location, menu, competition, pricing, developing a supply chain, etc, and how the strategy has grown and changed over a period of time. Also covering how this strategy has provided a growing income whilst also resulting in various complications and challenges. The challenges†¦show more content†¦In Mumbai, McDonald’s was managed by Amit Jatia, operating under the western region. Delhi McDonald’s was chosen to be managed by Vikram Bakshi operating the northern region McDonald’s. With more than five thousand ethnic communities represented, India has a very diverse population. Each religion and subregion in India has distinct food traditions and preferences. McDonald’s discovered early on that Indian consumers typically maintain their distinct food habits even after migrating to different parts of the country. To begin with McDonald’s faced two challenges when penetrating the Indian market; (1) attempting to avoid hurting or insulting religious sensibilities of Indian consumers; and (2) avoiding political confrontation with Indian government and political activists. McDonald’s was able to identify these problems within their research as an incident occurred when KFC entered the Indian market. Political activists created trouble for foreign-based fast food chains one being KFC in 1996, just before McDonald’s penetrated the Indian market. McDonald’s took a series of political correct strategies to deal with the initial challenges of the Indian market. Since India’s majority Hindus, found to be 80%, revere cows as sacred and 150 million Indian Muslims do not eat pork, beef and pork have been taken off the menu from the beginning. Instead, Mcdonald’s introduced a mutton-based burger. Approximately 75% of the menu

Reflections on a 12-Step Group Meeting Essays - 831 Words

This essay is a reflection on my observation of how a group interacts with each other. The 12-step meeting I attended was Overeater’s Anonymous (OA). OA uses the same Twelve Steps and Twelve Traditions as Alcoholics Anonymous, the words are changed from â€Å"alcoholic† to â€Å"compulsive overeater†. The meeting I went to had seven people in attendance even with this small of a group it was definitely a diverse group. All seven attendees were women whose ages ranged from a young college student to an elderly homemaker, there was a middle age professional (just left the office type), and a good old ranch gal boot wearing, hair in a braid ranch women. I was a bit nervous about being there but someone patted the seat next to herself and I†¦show more content†¦I thought this was extremely tight control for a small group meeting. However, in looking at the individual roles I can see that this member may be the complainer of the group. She did not have any power in the group, and I was about to find out she did not conform to the groups expected behavior. At this point in the meeting two different group members read the teaching and then Mary, the leader asked if anyone would like to share an experience. Mary looked at the group complainer and said please confine your sharing to the disease of compulsive overeating, rather than the events of the day or week. If anyone is having difficulties please speak to your sponsor or other members after the meeting. How a member shares is one norm for this group, sharing is timed and sharing needs to reflect hope or how the member used the program to overcome a difficulty. In an effort to create an atmosphere of sharing there is absolutely no feedback, cross talk or advice given during share time; this group norm is called a conscious. Mary, the leader stated the chair for each meeting had the discretion to let another member know if she was off topic or was speaking to long. Our group complainer wanted to share first; I almost heard a cohesive group sigh. This member started her share tim e with what was foremost on her mind, changing the meeting time to 7:30! The young college girl asked if she could share at this point. As the young college girl began sharingShow MoreRelatedGroup Work Therapy ( Gwt ), Al Anon And Alcoholics Anonymous ( Aa )1457 Words   |  6 Pagesthis reflection, the chosen groups that were observed were Group Work Therapy (GWT), Al-Anon and Alcoholics Anonymous (AA). GWT is a course that covers the basic fundamental of group practice and direction as well as procedure and systems regularly used to facilitate group therapy discussions. This is an online course that meet on a regular basis, there has been two scheduled live sessions, one on 9/6 and 10/18, that were observed for this reflection. There are 13 participates in the group, someRead MoreAlcoholics Anonymous : A History, Its Implications And The Meeting1531 Words   |  7 PagesAlcoholics Anonymous: A History, its Implications and the Meeting Support groups, how well do support groups actually benefit individuals and how are these support groups incorporated so that the techniques can actually assist someone? In researching this particular topic of Alcoholic Anonymous the results indicated that there is a diversity of AA groups. Although they all have the same objective there are variations in methods and techniques which are implemented to be able to infiltrate theRead MoreProject Retrospective : A Powerful Tool For Organizational Learning And Future Projects1492 Words   |  6 Pagesreview after the completion of the project. Evidence based timeline retrospective (EBTR) method is the best way to improve the future projects. Subjective opinion and biased memories can lead to wrong conclusions which in turn make wrong decision in meeting for the future projects. In this report different research study on retrospective review has been highlighted. The features of evidence based retrospective review has been analysed with the help of two case studies. Read MoreReflection Paper On Mutual Help Group706 Words   |  3 PagesReflection of Heroin Anonymous Meeting and Role of Mutual Self Help Groups As a member of AA, I wanted to use this assignment to gather deeper insight into another 12-Step or Mutual Help Group in my area. This is something that I have been wanting to do, not just for personal reasons, but also professional reasons, in order to build my list of available and varied options for the individuals I work with who struggle with substance use disorders. I have experienced NA in the past, and I have alsoRead MoreThe Ten Steps Of Narcotics Anonymous1437 Words   |  6 Pagesrehabcenter.net - What are the Twelve Steps of Narcotics Anonymous? If you are suffering from a drug addiction, you ve likely heard of groups like Narcotics Anonymous and their dedication to the 12-step process. However, few people really understand what these 12-steps entail and how they can be used to overcome addiction. Understanding them can help you decide whether this process is right for you. What Is Narcotics Anonymous? Narcotics Anonymous or NA is something of a sister program to AlcoholicsRead MoreThe Importance Of A Counseling Student Studying Chemical Dependency957 Words   |  4 Pageswas assigned to attend two 12-step meetings to better understand the 12-step process. I attended two Alcoholics Anonymous (AA) meetings at the Episcopal Church in Starkville; MS. AA is a worldwide fellowship of alcoholic men and women who are banded together to solve their common problems and to help fellow sufferers in recovery from alcoholism. These particular Alcoholics Anonymous meeting opened with a serenity prayer, a reading of the AA preamble, a daily reflection, and various other readingsRead MoreGlobus Report1493 Words   |  6 PagesGLOBUS REFLECTION The task and the Standards The objective of this Globus game is to run a company in the real environment which is we will compete with other companies. On this simulation I am becoming co-manager of a camera industry. All of the company have two products in the market which is Entry level camera and multi featured camera. And the market area is divided into 4 region which is : 1.North America 2. Europe-Africa 3. Asia Pacific 4. Latin America. One group have 3 membersRead MoreEvaluation Of The Minnesota Model1375 Words   |  6 PagesMinnesota Model The Minnesota Model is primarily an inpatient treatment program similar to the 12-step model of Alcoholics Anonymous. Teams of professional therapists create individualized treatment programs lasting around a month to treat chemical dependencies and promote lifelong abstinence from drugs that clients are dependent on. It can also be an outpatient treatment in the form of self-help groups, where recovering addicts meet multiple times a week to evaluate and discuss their issues withRead MoreAn Outsider s Perspective On An Alcoholics Anonymous Meeting Essay1683 Words   |  7 PagesAnonymous Meeting I was given this assignment to do as an observation on an Alcoholics Anonymous Meeting and had to write a paper on what I have observed. I did not know if I could do this without feeling self-indulgence toward the members. After speaking to a member, I could not believe the sensation of listening to that person’s short history of battling Alcoholism. I m glad to be there to learn their negative and positive outcomes in their lives. Group Information I attended a meeting of AlcoholicsRead MoreProject Benefits Of Nike And Our Mission982 Words   |  4 Pages000 †¢ It’s been prioritized for valuable things first †¢ 15% of the budget is reserved for miscellaneous expenses Deadlines: †¢ Timeline of the project is 1-12-2015 to 10-12-2015 †¢ All work will be completed before 28-11-2015 †¢ Feedback will be provided till 15-10-2015 Consider the plans before to check in details about the deadlines step by step for each action. Sign off approval: Name Signature date John Dexter Ted Project plan Project Plan 1. Background The background of this project

My Web Site Free Essays

3. SYSTEM REQUIREMENT STUDY The requirements gathering process is intensified and focused specifically on software. Software requirements analysis encompasses understanding the information domain for the software as well as required function, performance, behavior and interfacing. We will write a custom essay sample on My Web Site or any similar topic only for you Order Now Requirements for both the system and the software are documented and reviewed with the customer. 1. DESIGN Software design is a multi-step process that focuses on four distinct attributes of a program: data structure, software architecture, interface representation, and procedural details. The design process translates requirements into a representation of the software that can be assessed for quality before code generation begins. The design is documented and becomes part of the software configuration. 2. CODE GENERATION The design is translated into a machine – readable form. If design is performed in a detailed manner, code generation can be accomplished mechanistically. 3. TESTING The testing process focuses on the logical internals of the software, assuring that all statements have been tested, and on the functional externals i. e. onducting tests to uncover errors and ensure that defined input will produce actual results that agree with required results. 4. MAINTENANCE Software maintenance applies to following phases in the existing program: a. Change in software due to errors. b. Change in software because the software must be adapted to accommodate changes in its external environment. c. Change in software when the customer requires functional or perform ance enhancements. 1. USER CHARACTERISTICS Analyzing user characteristics is an important aspect of any project. It allows the team to clearly define and focus on who the end users are for the project. Also, it allows the team to check the progress of the project to ensure the team is still writing the product for the correct users. REGISTERED USER This user has to have at least WINDOWS 2000 OS and Internet browsing skills for administrating the system. 2. HARDWARE SOFTWARE REQUIREMENTS †¢ SERVER o Hardware Requirements: |Sr. No |Components |Description | |1 |Processor |P-4 2. GHz | |2 |Main Memory (RAM) |128 MB DDR | |3 |Hard Disk |40 GB | |4 |Others I/O Devices |15 â€Å" Color Monitor | |5 |LAN Card |100 MBPS | o Software Requirements: ? Microsoft . NET Framework 2. 0 ? Microsoft Internet Explorer 5. 0 ? Microsoft Internet information Services †¢ CLIENT o Hardware Requirements: Sr. No |Components |Description | |1 |Processor |P-4 2. 0 GHz | |2 |Main Memory (RAM) |128 MB DDR | |3 |Hard Disk |10 GB | |4 |Others I/O Devices |15 â€Å" Color Monitor | |5 |LAN Card |100 MBPS | Softwa re Requirements ? Internet Explorer 5. 0 3. CONSTRAINTS 1. Hardware Limitations †¢ The limitation of hardware is that there must be WINDOWS 98 OS or higher version and in no other version of WINDOWS OS this project cannot work. †¢ The other limitation is that there must be minimum 128 MB RAM (in client) PC without that the . NET framework 2005 can’t be installed and also the PC must have P-4 2. 0 GHz processor. 2. Software Limitations †¢ In this project . NET framework 2008 is used so it can’t work on . NET framework 2003. 3. Other Constraints †¢ The registered users have to do his/her login each time at a time of accessing the site. At a time more than one user can access the application. 4. Parallel Operation †¢ At a time more than one user can access the application. 5. High Order Language Requirement †¢ Front End: AJAX toolkit †¢ Back End: Internet Information Server (5. 0) 6. Safety Security Considerations †¢ If any user wa nts to access any information regarding the project then he/she has to login into the application using the password given to him/her. 7. Assumptions Dependencies †¢ Project will be designed to be maintainable in the future. †¢ Recovery and back-up services will be provided by system administrator. How to cite My Web Site, Essay examples

Experiments in glass buildings Essay Example For Students

Experiments in glass buildings Essay The omni-directional, round or cruciform column use as a prop is a mine. Strucutre was not used as an illustration of building systems engineering but as an architectural device which, torgther with the free-standing screens, describes the perpetuity of space. The visible continuity of the arcading is constant interrupted by the screen which have been slide as internvetions into the horizontal space that separate floor from ceiling. Now hownstand beam is allowed to interfere with the plane over hear For mies a more exact and new architecture had logically evolved out of his recent acquainteance with the steel frame. The grid of mullions, spandrels and columns appears to umpoase denser, more opaque perimeter wall to the building. The presence of the columns at the edge of the building appears to impart the wall with a thickness approximating to the thickness of the column itself. Likewise, internally, for the same reasons Mies tried to avoid a hald column projecting from a wall. What is interesting to note is that Mies, whether using steel concrete, frequently detailed both materials as if they has equally plastic properties. Steel prefers to be dry connected by bolting. There are never any visible bolted connections in Mies work. Analysis of attitude towards materials Steel enabled Mies to erect a building as reductively clear as it was palpably constructive. (112, A). The wall plane could be optimally glazed, thus combining transparency with a sense of weightlessness. Most important, the interior could be kept free of columns, with the result that space opened up, functioning in a reciprocal relationship with the supporting frame. There was no detaliling, Mies gave architecture a new twist The Tugendhats gave Mies and . Llilly Reich the freeom they needed to explore the aesthetic of the Velvet and Silk cafi In a luxurious house. And at Brno they gave a demonstration of an elegance, combined with a sensuousness, that Mies alone ailed to achieve either before or after their collaboration. The stylisheness of this classic modern interior can be attributed to Lilly Reich. The fame of the Tudendhat House rests largely on the use of materials and the handling of space in the main living-cum-dining area-a huge room measuring 50 feet by 80 feet. The plan derived from the Brick Country house project of 1923, was articulate by a straight screen of onyx and a curved screen of macassar ebony. Symbolic and historical associations in the work Mies Analysis and description of spatial organization and character In these and others, the dynamic movement of the free-standing walls cmmon to his European buildings gave way to a near-total interior emptiness, the ineluctable expressive counterpart of the sbusttance of the external frame. All of this, moreover, was best achiteve when least obviously materialized. Mies was occupied by horizontal space. In all his work, the vertical emphasis of any structure was depended upon the number of single-storey spaces that were stacked on top of each other. Nevertheless, in each case the predominant statement remains a major space floating above a minor. The truth of one single space connecting the two is thinly disguised. The ceiling acts as the upper definition of the interior space, which is established by postionion the trusses outside, above the roof which hands beneath the, suggesting a downward force which squeezes the space horizontally. The horizontal pressure of space is again exaggerated by the transparency of the all-glass perimeter wall plane through which the space escapes to the outside. Upon a staircase, Mies suppresses any suggestion of vertical contiguity with imperceptibale, mimimalist stell tubed or bar handrails which incise their way precisely through the floor. The silk screens, free standing in a single volume, were not interruptions of space but allowed space to flow around, between, and in some cases over the display, giving continuity to the compostion. A serioes of minor spaces became impilictly defined within the total space. Space becomes moderated by scree and odered by column, the column arcading is used torientate and counter the flow space. .uc0b616262fe5faa4633a4a4e5543dbad , .uc0b616262fe5faa4633a4a4e5543dbad .postImageUrl , .uc0b616262fe5faa4633a4a4e5543dbad .centered-text-area { min-height: 80px; position: relative; } .uc0b616262fe5faa4633a4a4e5543dbad , .uc0b616262fe5faa4633a4a4e5543dbad:hover , .uc0b616262fe5faa4633a4a4e5543dbad:visited , .uc0b616262fe5faa4633a4a4e5543dbad:active { border:0!important; } .uc0b616262fe5faa4633a4a4e5543dbad .clearfix:after { content: ""; display: table; clear: both; } .uc0b616262fe5faa4633a4a4e5543dbad { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc0b616262fe5faa4633a4a4e5543dbad:active , .uc0b616262fe5faa4633a4a4e5543dbad:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc0b616262fe5faa4633a4a4e5543dbad .centered-text-area { width: 100%; position: relative ; } .uc0b616262fe5faa4633a4a4e5543dbad .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc0b616262fe5faa4633a4a4e5543dbad .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc0b616262fe5faa4633a4a4e5543dbad .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc0b616262fe5faa4633a4a4e5543dbad:hover .ctaButton { background-color: #34495E!important; } .uc0b616262fe5faa4633a4a4e5543dbad .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc0b616262fe5faa4633a4a4e5543dbad .uc0b616262fe5faa4633a4a4e5543dbad-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc0b616262fe5faa4633a4a4e5543dbad:after { content: ""; display: block; clear: both; } READ: Parenting EssayThe syncopation of screen with screen and scree with column maintsain a dynamic which prevents the space from being concluded and come to rest. During the years 1928-29, Mies worked on four projects for office buildings, all of which reveal simplifications and refinements of his early experiments in glass buildings. In doing so he incorporated many characteristics of his earlier work. But it allowed to flow continuously. The independent walls and flowing space are developments of motifs which Mies first evolved in the brick country house and on which heas has been composing variations ever since. Whre space can be said to flow only on the main floor. Here the overall plan, devised to meet the needs of a growing family, is closed rather than open. Analysis of plan organization the interiors of his own building of the late 1920s, including the Tugendant House, drive from his earlier work in the open plan. If Mies was preoccupied with undisguised construction and reflectivity in the high rise designs, it was the layout of the interior space that he explored in the villas, producing one of the most daring variations on a concept, the open plan, that occupied architects throughout the 1920s. In the Brick country house of 1924, walls do not enclose rooms, or for that matter space, so much as they define the flow of space. Each is masterly example of sparely but sensitively compose external frame within which a serenely flowing space is developed out of the open plan. Each was assembled of exceptionally patrician materials and equipped with some of the most elegant furniture of the 20th century. Each has inspired an abundance of memorable and insightful critical comment.